Selby & Co.
A non-classic brand, reimagined.
Project Gallery
Selby & Co., an established but aging professional services firm, required a comprehensive rebrand to appeal to a new generation of clients without alienating its existing base.
We performed a deep strategic audit to preserve the brand’s core equity while introducing a modern, minimalist visual system. The identity features a clean, authoritative color palette and a contemporary typographic framework. The digital strategy involved simplifying the client journey and creating content focused on thought leadership.
The resulting rebrand successfully positioned Selby & Co. as a forward-thinking, resilient leader in their market.
Credits
Jonathan Rhys, Strategy & Oversight
Elias Ford, Creative Direction
Mara Voss, Design Oversight
Nora Hayes, Copywriter
